India is a country with a population of over 1.3 billion people, making it the second most populous country in the world. Because of this, the education market is huge and there is a lot of competition for students among schools and colleges. In order to attract students, schools and colleges often have to spend large sums of money on advertising.
Newspapers are one of the most common forms of advertising in India. They are cheap to print and reach a large number of people. Additionally, newspapers are trusted sources of information, so readers are more likely to believe what they read in them than they are to believe what they see or hear on television or radio. This makes newspapers an ideal medium for promoting educational institutions.
Furthermore, given that most people in India are conservative and look to traditional forms of communication such as newspapers for information about education, publishing advertisements in newspapers is a cost-effective way to reach out to potential students. Additionally, given the high readership of newspapers in India, there is a high likelihood that interested students will see the advertisement. Finally, newspaper advertising allows prospective students to learn about different institutions and their courses easily and at their convenience.