The obituary ad in the newspaper is a great way to reach out to family and friends, as well as people who have worked with or known the deceased. It also helps that newspapers are delivered door-to-door which makes it easier to spread the message.
In India, it is customary to place an obituary notice in newspapers after someone has died. The notice informs people about what happened and how they can pay respects or send flowers etc., if any are desired by the family members of the departed soul.
The obituary ad in newspapers is a way for the family to share their memories and condolences with those who have been affected by the death of this person.